Real to Acquire RE/MAX, Creating a Technology-Enabled Global Real Estate Platform
New York, NY and Denver, CO – In a move set to redefine the global real estate landscape, The Real Brokerage Inc. (“Real”) and RE/MAX Holdings, Inc. (“RE/MAX”) today announced they have entered into a definitive agreement under which Real will acquire RE/MAX.
The groundbreaking acquisition combines Real’s cutting-edge technology platform with RE/MAX’s massive global footprint and established brand recognition, creating a singular, technology-enabled global real estate powerhouse.
The Vision: PropTech Meets Global Scale
This strategic combination is poised to leverage Real’s advanced, agent-centric software—including its AI-driven CRM, marketing suite, and mobile-first workflow solutions—across RE/MAX’s extensive network of over 140,000 agents in more than 110 countries and territories.
The goal is to empower RE/MAX agents with a world-class technology stack that streamlines operations, enhances client engagement, and drives greater efficiency and profitability.
“This is a transformational moment for the real estate industry,” said Tamir Poleg, Chairman and CEO of Real. “By unifying Real’s technology-driven model with the unmatched global brand and network of RE/MAX, we are accelerating the future of real estate. Our mission is to equip agents with the best tools, technology, and support, and this acquisition allows us to bring that vision to a global audience. Together, we will create the most comprehensive, technology-enabled platform for the modern agent.”
Key Strategic Benefits:
Enhanced Agent Value Proposition: RE/MAX agents will gain access to Real’s state-of-the-art technology platform, designed to simplify workflows and boost productivity. Real’s disruptive commission model will also offer RE/MAX agents more control over their earning potential.
Accelerated Technological Innovation: The combined company will increase investment in research and development, furthering Real’s technology to meet the evolving needs of agents and their clients worldwide.
Expanded Global Reach: The addition of RE/MAX’s global franchise network provides an instant, vast international presence for Real’s technology and business model.
Operational Efficiencies: Significant cost synergies and streamlined operations are expected through the integration of back-office functions and technology platforms.
Transaction Details and Future Outlook
Under the terms of the agreement, Real will acquire RE/MAX in a cash and stock transaction. Upon completion of the acquisition, the combined entity is expected to retain the well-established RE/MAX consumer-facing brand, while agents will operate on the unified Real technology platform. The joint company will have co-headquarters in New York and Denver.
“We believe this is the right move at the right time for RE/MAX,” said Nick Bailey, President and CEO of RE/MAX. “Real’s impressive technology and growth story align perfectly with our long-standing goal of providing RE/MAX affiliates with the best possible resources. This partnership provides a clear path to modernize our operations and equip our global network with the competitive advantages they need to succeed in today’s digital world. We are incredibly excited to embark on this next chapter together.”
The transaction, which has been unanimously approved by the Boards of Directors of both companies, is subject to customary closing conditions, including regulatory and shareholder approvals. The deal is expected to close in sometime
This bold acquisition signals a seismic shift in the industry, underscoring the critical importance of proprietary technology in driving efficiency and growth. Real to Acquire RE/MAX cements Real’s position as a dominant force in the global PropTech arena, poised to shape the future of how real estate is transacted worldwide.
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