Why is the demand for luxury high rise housing projects high and how will the real estate industry respond in a few years ?
Authored by Shazid Khan
In the present scenario, It cannot be ignored that Real estate associates along with customers are facing difficulties in allotment of flats to their genuine home buyers due to oversubscribed cheques in hand against launching units. Customers have become more conscious of brands..
Big brands along with newly entered companies as builders are choosing professional construction companies as contractors for building flats. The biggest challenge for the builder is the construction auditing which can happen any time that is the safest and the best indicator for the real estate industry.
Builders have huge land banks but due to heavy penalties in the real estate industry they cannot launch the project before getting a RERA certificate. I believe RERA implementation brought transparency and controlled over supply in the market. I have personally seen that people talk that the prices are going too up but in the same way we have forgotten that Land,construction cost and media are skyrocketing everywhere.
Realty associates are strong pillars to drive the realty market. They are in a dilemma to decide which marketing tools to use or ignore as the cost of marketing like generating quality leads is still very high where there is no guarantee of deal closing. There will always be a demand for a quality product. History is witness, there has been no drop in the quality product. The rapid infrastructure development has also become a boon for the real estate industry.
About the Author: Shazid Khan is a Real estate Industry expert with more than decades of experience in Residential and Commercial Strategy and Sales. Currently Head Project Sales at Meffier infra venture pvt ltd. He can be Reached at shazid@meffierinfra.com
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